‘Change’ campaign with 30-second video during March Madness

‘Change’ campaign with 30-second video during March Madness

NCAA launches ‘Change’ campaign with 30-second video during March Madness The NCAA recently debuted "Change," a new 30-second video highlighting important reforms underway at the Association. The spot premiered on Selection Sunday and will run throughout the Division I Men's and Women's Basketball Championships on broadcast and in venues. "Change" highlights the transformative initiatives the Association is undertaking to deliver more benefits to student-athletes. The NCAA is requiring all Division I schools to provide guaranteed scholarships, tutoring support, expanded access to health care and enhanced mental health support services. At the same time, the NCAA is advancing new bylaws to improve outcomes for student-athletes profiting from their name, image and likeness. New benefits Effective Aug. 1, the NCAA has mandated increased support for Division I student-athletes' physical, mental and academic well-being. It also adopted new Mental Health Best …